A transactable offer in the Microsoft Azure Marketplace provides numerous advantages. It allows customers to directly purchase and provision your solution within their Azure environment, ensuring a frictionless experience. This streamlines the procurement process, enabling faster adoption of your product. The transactable model also offers a clear pricing structure, making it easier for customers to understand costs. 

Moreover, it grants you access to Microsoft's extensive customer base, increasing your solution's visibility and potential for growth. The integrated billing and reporting system simplifies financial management, and continuous updates keep your solution current. Overall, a transactable offer enhances customer engagement and accelerates business outcomes.

This Virtual Machine demo from The Partner Masters can be used as a template to guide you through publishing a Virtual Machine based offer in Azure Marketplace and help you to understand the process in Microsoft Partner Center. This offer is ideal for a Microsoft Alliance Manager and Microsoft Azure Architects who can benefit from knowing how to publish a Virtual Machine based offer in Azure Marketplace.