TEPlay is an end-to-end video delivery platform developed by Tata Elxsi. It is designed to be highly scalable, secure, and pre-integrated, enabling faster time to market and smooth operations for delivering immersive video experiences.

TEPlay offers a range of features designed to enhance the OTT video delivery experience. Here are some of the key features:

1. Scalability: TEPlay is built to handle a large number of concurrent users, ensuring smooth streaming even during peak times.
2. Security: The platform includes robust security measures to protect content and user data.
3. Pre-Integration: TEPlay comes pre-integrated with various third-party services, reducing the time and effort needed for setup.
4. Multi-Device Support: It supports streaming on multiple devices, including smartphones, tablets, smart TVs, and web browsers.
5. Personalization: The platform offers personalized content recommendations based on user preferences and viewing history.
6. Analytics: TEPlay provides detailed analytics and insights to help content providers understand viewer behavior and optimize their offerings.
7. Monetization Options: It supports various monetization models, including subscriptions, pay-per-view, and ad-supported content.
8. Content Management: The platform includes tools for easy content management, including uploading, organizing, and scheduling content.

These features make TEPlay a comprehensive solution for delivering high-quality video content to a wide audience.

TEPlay handles content delivery through a combination of advanced technologies and strategies designed to ensure a seamless and high-quality viewing experience. Here are some key aspects:

1. Automated Workflows: TEPlay includes automated workflows for content ingestion, curation, and moderation, minimizing manual efforts and reducing errors.
   
2. Unified Backend System: A unified backend system helps in optimizing operational expenses (OpEx) and maintaining easy operations.
3. Personalization: The platform leverages AI-powered user segmentation and hyper-personalization to deliver targeted content recommendations, enhancing user engagement.
4. Security: Robust security measures are in place to protect both content and user data.

These features collectively ensure that TEPlay can deliver a world-class video experience across various devices and platforms.