Unified-CXM is a single-platform strategy that connects your company’s brain with its body, enabling all customer-facing teams to collaborate and take action in sync. It starts with research: AI stitches together patterns to generate insights that help brands innovate and take action quickly. It follows with care, bringing customer service into the digital age by diverting simple questions to AI-powered chatbots; routing conversations that need a human touch to the right team at the right time; and empowering those teams with the resources to resolve issues faster.

Unified-CXM also learns where and how to deliver personalized messages to customers, so your marketing and advertising works more efficiently and effectively. Finally, it connects everything to sales — so your teams can capitalize on every opportunity, and your customers can get the products they want.