This solution empirically measures demand fulfillment potential of a geographical region through multi-criteria decision making and provides market attractiveness scores. The output will be scores (between 0-1) for each region. Higher score signifies higher demand fulfillment in a market. This can be used to analyze geographical regions for business decisions such as new branch location setup, branch expansion, market-entry & competition analysis. Mphasis DeepInsights is a cloud-based cognitive computing platform that offers data extraction and predictive analytics capabilities.