Manzana Predictive Marketing is a powerful tool to send timely and relevant communications and deliver a helpful and engaging experience. It helps to reduce the discount costs by transferring a part of non-targeted promotions to targeted ones, available only for specific customers; improve investment returns and response to marketing campaigns, continually enhancing personalization and relevance of offers; automate decision making process on marketing promo and reducing the time required to develop it.

Possibilities: microsegmentation, targets classification, promotions development and assessment of performance.

It also comprises all the best from experience of the largest retail chains and has the lowest implementation deadlines on the market.