Luminate Pricing Real Time is intelligent pricing, improving fresh food markdown performance in every way. It uses proprietary AI to calculate store-specific item price elasticities alongside multiple demand factors such as inventory level, weather and events, and delivers these to store in real time without re-engineering existing processes. The costs and impacts of every markdown price are considered along with likely consumer behaviors, product master data, and external data feeds. Markdown prices are automated based on the desired business strategy at the time and served to an in-store markdown tool at a time convenient to the store.

Key Features

• Realtime Price Generation – time specific prices accessible in real time to store colleagues according to store needs
• Predict Price Elasticities – utilize advanced ML techniques to identify the right level of price elasticity measurement in each location
• Forecast demand – use location demand forecast to predict likely customer behavior through understanding the true correlation between price and other multiple factors

Key Benefits

• Precision – improve agility with objective data measurements derived at the most granular level
• Intelligence – accurate demand forecast plus continually updated price elasticity measurement ensures objective and smart pricing
• Automation – deliver intelligent, market aware prices to stores in real time, at a time suitable to each store

About Blue Yonder

Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment. Blue Yonder’s intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to seamlessly predict, pivot and fulfill customer demand. With Blue Yonder, you can make more automated, profitable business decisions that deliver greater growth and re-imagined customer experiences. Blue Yonder's end-to-end solution portfolio aligns directly with Microsoft's industry priority scenario of resilient supply chains.