Keep your analytics data accurate and secure at every step of your customer’s digital journey

Accurate web and mobile analytics are critical to business success. But with every digital change, there’s a risk that the tags you rely on will break or leak sensitive data. DataTrue ensures your web analytics tags deliver the accurate insights you need to boost your digital performance while protecting your customers’ privacy.

Microsoft and DataTrue are partnering to use Azure platform ML tools DataTrue’s patented Data Validation Engines (DVE) and Personal Information Identification (PII) leakage detection solution to deftly decode information in data packets containing cookies, URLs, and request bodies, including data transfers to and from third-party servers. The system analyses this information to ascertain whether it includes any personally identifiable data that should not be present. It then uses AI and machine learning to improve itself and make detecting issues continuously more precise and faster.

Tag Audit Solutions

Coverage tests crawl each page on your website to audit and validate the data collected quickly and easily. These allow you to receive comprehensive page reports with critical data you can use to resolve and identify errors. Drill down to get detailed information including loading times, tag validations, tag data payloads, and errors written to the browser console. You can even upload page level tag settings to validate your tagging implementation against them page by page. Use DataTrue to discover your current page level variables and use this as a baseline for ongoing monitoring.

If you’re looking to get a more granular look at what’s happening during a customer journey, Simulation tests ensure critical workflows such as registration, add to cart, and checkout are working correctly by proactively monitoring key user journeys and tags. Our Chrome browser extension makes building these tests easy by handling the majority of the back-end work for you, just click through your desired journey and let us handle the rest. By scheduling regular tests and alerting multiple teams via email, you can be sure to know if there is an issue with a journey on your website before it becomes a problem for your customers.

Privacy and Compliance Solutions

If your customers’ personally identifiable information (PII) ends up in the wrong hands, your company could be subject to costly penalties under the European Union’s General Data Protection Regulation (GDPR) and other privacy laws.

DataTrue allows you to test your data security before you put real customer data at risk. Simulate any interaction on your website with a custom fictitious persona, and we’ll alert you if any sensitive data is shared — so you can rest assured that your customers’ information is safe.

The DataTrue Policy Audit feature makes it easier to validate the compliance of cookies and tags with user consent and privacy policies. Ensure your website meets legal requirements as new privacy regulations like: GDPR, CCPA, and LGPD are legislated around the world.