CoolerX is the first-to-market digital in-store retail media platform, designed to enhance the shopper experience through dynamic, AI-driven smart screen technology. Our software seamlessly integrates with new or existing in-store screens, enabling retailers and brands to deliver targeted content to consumers at the point of decision. CoolerX provides a robust suite of features for retailers to digitize their stores, improve shopper engagement, and grow their retail media business. Whether it’s increasing sales, optimizing merchandising, or delivering relevant advertising, CoolerX empowers retailers and brands to drive meaningful results.

Type of User Who Benefits:

• Retailers: Marketing and merchandising teams looking to launch or scale their retail media efforts, enhance merchandising with data and AI, and improve in-store shopper experiences.
• Marketers & Advertisers: Brand managers seeking to engage shoppers with targeted, data-driven content at the point of purchase, using AI to boost campaign performance and sales.
• Data Analysts: Users extracting insights from in-store data to optimize consumer engagement, measure results, and inform decisions.

Customer Needs/Pain Points Addressed:

• In-Store Digital Transformation: Retailers need digital solutions to enhance the in-store experience and streamline merchandising, as most sales still occur in physical stores.
• Effective In-Store Advertising: Brands need to maximize ad spend by reaching the right consumers at the right time to convert media investment into sales.
• Operational Efficiency: Retailers require easy-to-use tools for managing media networks, ensuring connectivity, and tracking performance metrics in real time.
• Data-Driven Insights: Retailers and brands need deep consumer insights and precise targeting to optimize merchandising and advertising strategies.