Take engagement and conversions to the next level

Find out what your visitors are doing on your websites and mobile apps, and why.

Compare how different types of visitors behave, and make UX improvements to increase engagement. Prioritize changes that make the biggest impact on conversions and customer satisfaction.

What you’ll get with Experience Analytics

• Understand how users engage with your site and app to inform your UX improvements

• Increase engagement and reduce abandonment in your digital business

• Align and connect your teams in charge of your digital experience and boost impact and efficiency

What you will be able to do

• Improve engagement and conversion for every journey: Discover how your customers progress from entry to exit. Discover your biggest opportunities and frustrations and build more intuitive journeys for key audience segments.

• Reveal customer interactions on any page: See where users click, hover, and scroll, so you can understand where users get distracted—and what grabs their attention. Visualize the performance of each content element on key metrics like attractiveness, engagement, click rate and conversion.

• See exactly what your users saw: Replay any individual journey to see exactly what the user saw and did—including mouse movements, clicks, taps, and swipes. Uncover pain points, validate hypotheses, and share replays to accelerate decision-making.

• Impact Quantification: Understand the impact of user experience on key business metrics like conversion rate, revenue, site and app performance, and user experience.