Marketing Analytics Implementation in 4-Weeks

With Synapse Analytics you have a powerful built-in data workbench and pipeline processing, you can quickly achieve a Single Source of Truth (SSOT) Marketing Analytics platform. Some of the benefits of using Synapse can include: easily collecting marketing data using the readily available 90+ data connectors, ability to standardize campaign performance KPIs with a user friendly pipeline development interface and so much more!

In our 4-week Intro Package we will help you jump start your campaign performance automation journey and digitally transform your reporting process. In our 4-week package we will perform the following:

• Collect Data from 3 different data sources Example: Display(DCM), Social(Facebook) and Offline Data.
• Implement Campaign Performance Reports with standard performance metrics across Display, Social, Offline data and Cross Channel
• Provide Operational Reports to track Data Ingestion Status and Data Quality reports

Agenda:

Week 1: Requirements

• Kickoff
• Requirements gathering
• Scope definition
Azure Synapse Analytics Setup
• Setup cloud services
• User access and security
• Enable API Access to Data Sources
Week 2: Data Collection
• Setup Pipelines to collect data (DCM, Facebook, and Google AdWords)
Data Summarization
• Update pipelines to process business rules
Data Validation (Quality Checks)
• Data Availability
• Data Consistency
Week 3: Power BI Data Modeling
• Setup Data Connections
• Define Data Modals
Display Report Social Report Data Quality Reports Week 4: Search Report Cross Channel Report

Deliverables

• Azure Synapse Analytics Environment
• Power BI Reports (Display, Search, Social, Cross Channel)
• Documentation (Setup/Monitoring, Business Rules, Trouble Shooting)