Arttha - Unified digital banking platform

Happiest Minds Technologies Limited

Arttha, an award-winning Banking-as-a-Service platform by PureSoftware, empowers leading banks, financial institutions and telcos to drive revenue through powerful cloud-native value propositions

Arttha is an award-winning unified digital banking platform deployed by more than 150 financial institutions in emerging markets across ASEAN and Africa regions. It provides an unrivalled experience in the digital financial services space and delivers a range of business offerings including cloud-native core banking, digital loan lifecycle management, e-wallets, digital payments, agency banking and merchant management integrated as different modules in the same platform. This provides banks and fintech’s a unified platform from which to expand their bouquet of offerings for customers, thereby bringing additional revenue streams with a greater ROI, besides reducing the operational overheads which comes in managing the different vendor solutions. Our offering has been designed to support the customer at every stage of the cloud journey, whether the customer is just getting started or looking to expand their existing Azure footprint. We provide a seamless onboarding experience, and Our team ensures that Azure environment is tailored to their specific business needs.

Years of dedicated R&D put in by the product teams incorporating feedback from the market and incorporating newer and latest technology has ensured that the solution provides an unmatched cutting-edge experience and is able to serve the future requirements of the business. Arttha has always kept itself ahead of the technology curve and the platform has incorporated industry and technology trends into its releases to enable our customers to have the features ready to deploy when their business demands. Conceptualized in 2009, the platform has always been a pioneer and has been offering Mobile Banking-As-A-Service since its first release in 2012. More than 150 financial institutions today depend on Arttha to cater to their digital transformation needs. The platform has been functionally enhanced over the years with additional modules as detailed in this document.

Arttha v6 launched in 2021 and its subsequent sub-releases comprises of the following master modules each of which can be broken down into sub-modules: • Digital Onboarding • Digital Wallet & Payments • Cloud Native Core Banking • SME Banking • Loan Lifecycle Management • Buy Now Pay Later • Merchant Management • Agency Management • Loyalty Management • Pre-paid Cards Management

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